Types of digital markeing channels 1990s Digital marketing channels have evolved and continue to do so. Here are nine of the most common channels in use today
Types of digital marketing channels are as follow :
1. SEO (Search Engine Optimization)
Think of SEO as making your website Google’s favorite. When people search for what you offer, you want to show up first, right? That’s what SEO does.
Why care? More visibility = more visitors = more chances to make a sale.
Quick tip: Write helpful content and make your site easy to use. Google loves that.
2. PPC (Pay-Per-Click Ads)
Ever notice those ads at the top of Google? That’s PPC. You pay only when someone clicks.
Why care? It’s fast—your business can show up instantly.
Quick tip: Use PPC for a quick boost while your SEO is still growing.
3. Social Media Marketing
Instagram, Facebook, LinkedIn, X (Twitter)—these are where people hang out online.
Why care? It’s where you build relationships, show your brand’s personality, and get people talking.
Quick tip: Don’t try to be everywhere. Pick the platforms your audience actually uses.
4. Content Marketing
Blogs, videos, infographics—content is how you teach, entertain, and help your audience.
Why care? Good content builds trust and keeps people coming back.
Quick tip: Focus on solving real problems your customers have.
5. Email Marketing
Still one of the best ways to reach people directly.
Why care? Email is personal and gets great results if done right.
Quick tip: Don’t spam! Send useful stuff and personalize your messages.
6. Affiliate Marketing
Let others promote your products and pay them only when they deliver results.
Why care? It’s low-risk and can reach new audiences.
Quick tip: Work with affiliates who genuinely like your brand.
7. Influencer Marketing
Partner with people who already have your audience’s attention.
Why care? Influencers can make your brand feel trustworthy and relatable.
Quick tip: Sometimes, smaller influencers (with loyal followers) work better than big celebrities.
8. Video Marketing
People love watching videos—on YouTube, Instagram, TikTok, you name it.
Why care? Videos grab attention and are easy to share.
Quick tip: Keep them short, interesting, and mobile-friendly.
9. Mobile Marketing
Most people are glued to their phones. Reach them with mobile-friendly websites, apps, or even text messages.
Why care? If you’re not mobile-ready, you’re missing out.
Quick tip: Test your website on your own phone—does it look good and load fast?
10. Online PR
Get your business featured in online news, blogs, or industry sites.
Why care? It builds credibility and can help your Google rankings, too.
Quick tip: Reach out to publications that your ideal customers actually read.
Bottom Line:
You don’t need to use every channel. Pick the ones that fit your business, your goals, and your budget. At Plexere, we help you figure out what works best—so you can focus on growing your brand, not just keeping up with trends.
Not sure where to start? Let’s have a chat and find your perfect digital marketing mix!